I have spent most of my career as an art director in advertising, creating internationally acclaimed, award-winning campaigns for a vast range of products and services, including consumer packaged goods, services, booze, cars, retail and commerce. Now I lead a double-life as an art director and as a visual artist, working from my studio at home and from Open Studio in downtown Toronto.
My experience has always extended beyond the mere process of conceiving and executing campaigns. I have led teams through the entire campaign process, from market research, to strategic development, to the conception of ideas and through execution. I have had the unique experience of approaching the marketing industry from a number of different angles—from the perspective of the ad agency, as a contracted freelancer, and even as the client.
I have worked with countless Canadian and International photographers, directors, editors and post-production professionals. Additionally, as a professional artist and executive member of multiple boards, I have broadened my experience and my network beyond the world of advertising to include fine artists, galleries and fine art professionals.