Slim-Fast - The Simple Plan

The idea of replacing a meal with a chocolate shake or bar is really not my thing, as I do not have a sweet tooth. However, after a great deal of market research, I began to appreciate how Slim-Fast fills a need for busy women who are constantly on-the-go and can’t afford the burden of time, energy and money thinking too hard about their diet plans. Slim-Fast’s “Simple Plan” worked for these women, and through humour and empathy, we were able to help them on their journey toward self-confidence.